Full (and proud) disclosure alert: I am a branding guy. I believe branding is neither an ornament, an option nor an expendable furbelow. It is systemically vital, as much of the telluric current of a company as the rest of its IP, including all the underlying code.
Fabulous, piercing wisdom. Such refreshing intellect must be shared far and wide.
Spot. On.
Courage over convenience. Perfectly put, AH
Thanks Nick! Courage is multiplicative
Couldn't agree more
Thanks for reading and responding, Steve. It is lonely to put something out into the world.
Bullseye.